Don’t Start At Zero Clients
Revenue from Day 1
Entering into franchise ownership is a big decision, but the discovery process in finding the best franchise opportunity for you doesn’t have to be uncertain and adversarial, and you don’t have to go through it alone.
Planet Pool is different from all our Pool Service Franchise competitors in the US. We offer, what we believe, is a superior model with a much better chance of franchisee success moving forward. While all other pool franchise companies provide you with branded “tools” to go out and acquire new pool clients, there is no guarantee these efforts will succeed or it may take you a while of trial and error until you find the right formula.
With our competition you start at ZERO pool clients.
With Planet Pool you start at FIFTY clients.
As business person that has invested $100K so far into a pool franchise, you are now facing the prospect of spending more money competing for new pool business with seasoned pool service competitors in your local market, who have been honing their skills for a while now. Furthermore, markets change more rapidly now, thus rendering yesterday’s marketing plan an underperformer and often insufficient. All the avenues to market to a new franchisee in the pool business are ever changing; social media, direct marketing, SEO, SEM, Cold Call, Paid Listings, Digital advertising etc..
We have a proven and constantly refined marketing engine that generates new long-term clients in a more consistent and reliable basis than a single franchise could ever achieve.
What Do You Get?
With that philosophy in mind we do the following two things with our new franchisees:
1- Our franchise starter package includes 50 pools in the chosen market. We are fully invested in the success of our partners, so we provide a revenue base that can be grown and save time and money ramping up your client list.
2- If you choose to concentrate on execution and managing your growing team effectively (a task that will present the most challenges and take-up most of your time), you can offload marketing and business development tasks to us. We can implement our proven marketing programs in your desired territory and you only pay the cost plus a small booking fee for each new pool client we add to your routes.
This model ensures Planet Pool is the undisputed leader in new business in our respective markets thus building our brand and creating more opportunities for our franchisees to profit.
We want to be sure that you and Planet Pool are the right fit, and our mutual evaluation process is how we learn more about each other. Our process is organized into four steps ensuring you receive all of the information needed to make an informed decision about your future. Most of our steps can be done online or via phone, giving you the most flexibility to accommodate your schedule and timeline.
The Process
Here’s what you can expect from our boarding process:
INITIAL CONTACT AND INTRO CALL
After completing your initial interest form, you will have your first call with our franchise development manager to learn more about the Planet Pool franchise opportunity. Expect this conversation to generally focus on your personal and professional background, as well as the market you’re interested in serving.
DIVE DEEPER THROUGH CALLS AND WEBINARS
Throughout this step you will be exposed to all parts of the business via webinars and additional conversations with our team. From operations to marketing, you will develop a strong understanding of the Planet Pool business model.
Next up is reviewing the franchise disclosure document (FDD) with our franchise development team. During this FDD review, you’ll be able to ask any questions that may have arisen during the discovery process.
MEET THE TEAM IN ORLANDO, FL
Attend Meet the Team Day at our office in ORLANDO. This special day is an invitation to learn absorb and meet with key members of the Planet Pool support team, helping you to better craft your vision of the business and the franchise opportunity.
Aqua living for life.
Come join the fastest growing team of pool professionals. We empower motivated individuals who want to become business owners and benefit from the support of a seasoned team to help you succeed.
Selected markets currently available in Florida and Texas.
Have A Question ?
It’s true that there are more than 8,000 small pool companies across the US. Unfortunately, however, the level of professionalism in the pool industry is not particularly high. As a Planet Pool Franchise Partner, your business will stand out from the crowd with its professionalism and customer centric systems. You and your entire staff will receive excellent training, industry certifications, state-of-the-art hardware, uniforms and professionally branded vehicles. Very few competing pool maintenance companies in your market can match that level of support.
A full Planet Pool Franchise qualifies on all the requirements for a change of status to E-2 from USCIS.
Franchise Disclosure Document, (FDD for short) is made up of 23 different sections that address a variety of topics pertinent to the franchise purchase.
FRANCHISE DISCLOSURE DOCUMENT
- The franchisor and any parents, predecessors, and affiliates: This section establishes how long the franchisor has been operating.
- Business experience: Outlines the experience of the executive team running the franchise system.
- Litigation: Covers pending actions, material actions, and prior actions against the franchise.
- Bankruptcy: Bankruptcies involving the franchise, its predecessors, and its affiliates must be disclosed.
- Initial fees: A franchisor must disclose any fees charged to franchisees.
- Other fees: Hidden or undisclosed fees can be a source of dispute later on down the road, so a franchisor must be careful to reveal all charges and be fully transparent.
- Estimated initial investment: The franchisee must be aware of what the low and high range of the initial investment must be, including an estimate of their working capital.
- Restrictions on sources of products and services: Covers any required purchases of goods and services, in addition to disclosing any ownership or financial relationship between the franchise and required suppliers.
- Franchisee’s obligations: Lays out the franchisee’s obligations in a reference table.
- Financing: Outlines the conditions of any financing arrangements.
- Franchisor’s assistance, advertising, computer systems, and training: Explains the pre-opening and ongoing assistance that the franchisee can expect from the franchisor.
- Territory: While there is no obligation to give a franchisee any range or territory to do business, this is the space to indicate any geographical restrictions a franchisor is putting on the franchisee.
- Trademarks: Discloses the trademarks registered to the franchise.
- Patents, copyrights, and proprietary information: This section discloses patents, copyrights, and other protected information not covered under the trademarks section.
- Obligation to participate in the actual operation of the franchise business: This makes it explicit whether the franchise can be held as an arms-length investment or whether direct participation is expected.
- Restrictions on what the franchisee may sell: Covers whether only franchise approved goods and services can be sold.
- Renewal, termination, transfer, and dispute resolution: Outlines the described processes.
- Public figures: Covers any person whose name or physical appearance is associated with the franchise. For example, a particular celebrity who appears in franchise commercials.
- Financial performance representations: An optional space for a franchisor to estimate a franchise’s potential performance based on reasonable assumptions.
- Outlets and franchisee information: Where the franchise stats are disclosed as to the number of company-owned outlets and franchised outlets in operation for the last three years.
- Financial statements: A franchisor must provide three years of financial statements to the franchisee as part of the FDD. This includes balance sheets, statements of operations, owner’s equity, and cash flows.
- Contracts: This is where the franchisor outlines the franchise agreement. It may also include financing agreements, product supply agreements, personal guarantees, software licensing agreements, and any other contracts specific to the franchise’s situation.
- Receipts: This is the final section of the FDD. Here, the franchisor will review the disclosure and business decisions outlined between the two parties and provide the franchisee with any additional information.
The cost of opening a new Planet Pool franchise will vary depending on whether you are starting with a single market, several and Express Repair.
For a new single-route (50 pools) franchise, applicants can get started for as little as $100K including the cost of the vehicle. Call us to find out more about the multiple entry points and the costs associated with each.
Many of our Franchise Partners prepare their businesses for sale because they’re ready to retire. Others have built their business up from their early days as an owner-operator with a single mobile service truck and are ready to cash-in on their successful business like they planned from the beginning.
We also have a number of business owners who are ready to sell their pool businesses and who choose to join the Planet Pool brand before they sell in order to add substantial value to their business.
Converting your business to the Planet Pool brand means opening the door to a range of exciting opportunities outside the reach of most independent operators. This includes improved marketing, access to commercial clients, strategic suppliers, shared resources, IT systems and support, business training and coaching, and more.
For marketing, Planet Pool provides economies of scale, with a managed platform to handle digital marketing channels including social media and SEO, so you don’t have to. Add to that a full-time marketing manager, dozens of ready-made marketing materials, and even the ability to customize marketing pieces and strategies to suit your local market.
Our support staff are always available to assist you with business and IT issues, while you’ll also enjoy access to tried and tested industry best practices, platforms and systems that would never be cost effective for businesses out on their own. Planet Pool also provides a regional Business Development Manager (BDM) who’s on-hand to provide you with coaching, business planning, meeting your KPIs and treading a tried and true path to growth. Plus, there’s ongoing training support for you and your staff, commercial support staff building relationships with commercial clients on your behalf, a network of fellow Franchise Partners that are always willing to help you out, and support that’s never more than a phone call away.
All this means you’re supported in your growth, develop and flourish in ways that are often out of reach when you’re in business by yourself. If that sounds like the sort of opportunity you’re looking for, we want to hear from you.
We provide thorough initial and ongoing training to help you grow, develop and succeed in your Planet Pool business. Your initial training via our Pool Immersion Course will equip you with all the technical and business knowledge you need to run a successful business, while our continuing education programs will keep you at the top of your game and ensure all your staff are on the same page. At the end of your Pool Immersion, you will be CPO accredited, which is a nationally recognized qualification.
